AC on TV: On the Money

From a CNBC news release today; in addition to the USA, CNBC is also widely available on cable and satellite systems around the world....


Series Reported by "OTM" anchor Dylan Ratigan Examines the Business and the Players Behind the Oldest Sporting Trophy in the World.

ENGLEWOOD CLIFFS, NJ - July 25, 2006 - "Inside the America's Cup," a three-part series on the most famous and prestigious competition in the high-risk and high-spending sport of yachting, will be broadcast on "On the Money," anchored by Dylan Ratigan, is CNBC's nightly program where the world of business intersects with popular culture, beginning Wednesday, July 26th. "On the Money" is seen nightly at 7 PM and 11 PM ET on CNBC, the Leader in Business Worldwide.

Ratigan, who previously participated in the grueling Baja 1000 off-road race and who was also invited to work the pits at the Daytona 500, traveled to Valencia, Spain in June and stepped into the world of America's Cup sailing. As part of the series, Ratigan examines the business and the players behind the oldest sporting trophy in the world.

"Interviewing many of the key players in this dangerous yet glamorous sport was an educational experience for me as it will be for our audience," said Ratigan. "I think it's one of the greatest sports in the world that is more challenging and difficult than anybody realizes."During the three-part series, Ratigan goes on deck with world-class sailors, the designers and engineers behind the meticulously crafted $150 million sailboats as well as the Fortune 500 companies that sponsor the teams and the billionaire owners who passionately love the sport of sailing. The series gives a vivid account of life on deck - the pace, the energy, the danger and the teamwork.

"Inside the America's Cup" also features Ratigan's key interviews with, among others, Ernesto Bertalli, an Italian-Swiss businessman and yachtsman who is also CEO and Deputy Chairman of Serono, a biotechnology company; Hugo Stenbeck, billionaire owner of the Victory Challenge; Dyer Jones, Regatta Director; and Salvatore Sarno, Captain Team Shoshoza and chairman of Mediterranean Shipping Company (MSC) South Africa, who broke down the color barrier in yachting.

"On the Money," like the rest of CNBC, has experienced impressive growth in ratings in year-to-year comparisons. "On the Money" is up 17% in total viewers in July compared with July 2005. And Nielsen doesn't accurately measure CNBC's audience because a majority of CNBC viewership is out-of-home, in locations including health clubs, restaurants, bars and offices.